Aaron Wallace

About the Company

Aaron Wallace is a specialist male grooming company catering to Black men, and the specific requirements of Afro hair and skin. It is a market leader in the UK, and is stocked in a number of leading retailers including ASOS, Liberty, Zalando and Saks Fifth Avenue. The company was founded by Aaron Wallace, a barber, who saw first-hand the grooming challenges faced by his clientele and grew frustrated at the lack of options available on the market. He set out to develop a number of unique formulations to help Black men care for their hair and skin.

Strategic Focus

The male grooming industry is growing rapidly in the UK. However, despite this, Black and other ethnic minority men have been overlooked by the beauty industry. We will work with Aaron Wallace to turbocharge their growth and meet the demands of minority consumers.

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