How we Work

All our principals have extensive operational experience within the Consumer sector, and therefore we like to work closely with our portfolio companies. We focus on providing long term capital to high growth companies, with an equal emphasis on financial returns and non-financial impact.

What we look for in a partner company

Growth Potential

We invest in companies that are growing in revenue, with innovative ideas and processes. This gives us a baseline from which to help entrepreneurs turbo charge their growth.


We invest in companies which promote diversity, particularly gender and cultural diversity. We are also seeking to create a social impact by investing into minority groups, which have historically not had the same access to capital as others. For us, this makes good business sense as diverse companies outperform their peers.

Courageous and Passionate Entrepreneurs

We understand the difficulties with entrepreneurship and work with founders who are courageous and passionate, with a view to innovate.

Target Categories

Beauty & Cosmetics

Fitness & Outdoor

Food & Beverage




Personal Care






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