Salonica Maroon takes minority stake in male grooming brand Aaron Wallace

Salonica Maroon takes minority stake in male grooming brand Aaron Wallace

Salonica Maroon has acquired a minority stake in UK hair care brand Aaron Wallace. Aaron Wallace is the UK’s market leading grooming brand for men with Afro hair and skin. The proprietary formulations developed by Aaron Wallace address the unique grooming challenges faced by black men.

Aaron Wallace founders, Aaron Wallace and Lina Barker, will remain fully involved in the business and will be supported by Salonica. The deal reinforces Salonica Maroon’s commitment to backing diverse entrepreneurs and executive management teams.

Kristine Chong, who led the deal at Salonica Maroon commented, “This is an exciting investment; Aaron Wallace is a market leader in a niche market segment which has huge growth potential. We are confident we can turbo charge Aaron Wallace’s growth in the UK and abroad.

Combining Salonica’s consumer and sustainability expertise with Aaron’s intimate knowledge of the hair care industry makes for a strong growth story.”

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